Your Article Resource Box – The Secret to Getting the Most Traffic From Each and Every Article

I don’t usually use Ezine Articles for this blog. However, this post on Article Marketing was actually too good not to share.

By Jeff Herring

Article Marketing is the number one source of free traffic on the Internet if you get your Resource Box right. Get this one wrong and you have wasted all your time. Get this one right and you have got it made!

What a Resource Box really is

Call it a Resource Box, Author Bio, etc., what it really is is your opportunity to create a compelling call to action for your reader. Even though it is called an Author Bio, it is not the time for you to tell the reader all about you and convince them you are an expert. In fact, if you have not demonstrated that you are an expert in your article, it is way to late too try to do it now.

Even though it is an official Call to Action, I like to teach my students and members to use what I call “invitational language” in their Resource Box. Invitational language can be something as simple as “and now I would like to invite you to…” and then name the next action you would like them to take. This is as opposed to something like “get this great new product now and all your problems will be solved by morning and if you don’t you will be broke forever!”

Sure I’ve exaggerated a bit, but not by much.

Here’s how to do it

You want the Resource Box to flow right out of your article, since it is the next paragraph in the article. Starting off with “Jim Smith is blah blah blah” is like announcing to the reader that the article is over and they can stop reading now. Not the result you want at all, right?

Instead you can start off with a nice transitional phrase beginning with the word “and.” For example, “And now I would like to…” or “And now you can…” is a great way to begin.

Then, back to my notion of invitational language, you simply invite the reader to take the next action you want them to take. For example, you can say “And now you can claim your free instant access to…” whatever it is you are going to offer them. The invitational language brings them in instead of chasing them off.

Then and only then do I ever mention my name, and then only so that the good information they are about to get is linked in their mind to my name and brand.

Here is a complete example:

And now I would like to invite you to claim your FREE Instant Access to 2 of my Instant Article Creation Templates when you visit

Click here to get two “plug-n-play” article templates – just plug in your info! And you will also get a 30 minute Audio Replay of a teleseminar about writing more articles in less time than you ever thought possible.

From Jeff Herring – The Article Marketing Guy and The Great Article Marketing Network.

Article Source:—The-Secret-to-Getting-the-Most-Traffic-From-Each-and-Every-Article&id=3624961

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter

Create a Free Blog

Visit the forums and you will find that the debate rages on. Is it better to use a free blog service, or pay for your own domain and hosting? In my opinion the answer is both!

The biggest advantage to having a self hosted blog is that you have the most control over your blog. You can post the ads you want and the content you want.And when you you use a provider such as Hostgator or GoDaddy you can rest assured you will have reliable hosting without too much downtime.

But there are advantages to using a free host. The number one advantage is that it is free! Free blogs are a great way to test the water of blogging. Try it out and get some experience before you actually pay money to blog. Free hosts are also a useful source of backlinks to your regular blogs.

There are some downsides to free hosts. Some will place ads on your sites. Some will not allow you to place your own ads on your site. Read the terms of service carefully and make sure that the host you choose will meet your needs.

Following is a list of free host sites. My favorite, just because it is small and I know the owner is Blogging4Life. My blog there is Katalina Online. Have fun creating your free blogs!


Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter

Before You Launch Your Website…

I love creating a new site. I like setting up the themes, adding new content, starting something fresh and new. All my old blogs suffer when I get the idea for something new. But then, I am in such a hurry to get the new site launched, that I skip some really basic checks.

I just read Smashing Magazine’s “15 Essential Checks Before Launching Your Website”, and it was a good reminder to me of all the really basic items you should check before doing a full launch of your website.

Sure some of the checks are pretty basic, like making sure that all your links work. Checking all your links can be a tedious, but necessary chore. You don’t want to frustrate your readers with links that go to nowhere, or worse, to an offensive site.

Another basic, and often overlooked check is proofreading for spelling and grammar. This one gets me all the time! Even though I have my spell checker on at all times… (there’s that squiggly red line again!) many mistakes still get by. Try reading your text backwards, or having someone else proofread for you.

Be sure to read the comments section on the article. There are more good suggestions there.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter