Today you’ll see that offering domain names for free is a good way to get more backlinks for your sites and/or make people subscribe to your content.

Link building

Since building links is a major concern for many webmasters nowadays, I chose to start with this topic. Here’s how you can use domain giveaways for link building purposes:

• Create a contest (e. g., “write a blog post about my site”). Domain names will be the prizes.
• Have contestants link to your site or blog. Make sure they use your desired anchor text. If I were you, I’d offer various anchor text options and let each contestant pick their favourite one.
• It may be a good idea to limit participation to webmasters who own sites related to your niche.
• If your contest is a one-shot event, those who don’t get any prizes may simply remove your links or add a no-follow tag to them afterwards. To avoid this, you could run periodic contests, so contestants feel encouraged to keep your links on their sites for longer.

Subscribers and members

Do you want to get more subscribers to your newsletter or RSS feed? Or more members for your forums and membership sites? Domain giveaways can help you a lot:

• Offer free domain names to your most active forum members. Make it clear that only those who write quality posts will be awarded. Unless you really don’t mind having lots of “me too” messages on your boards.
• Ask your blog readers to subscribe to your RSS feed by email. Then compile a subscriber email list and run a draw. The owner of the drawn address will be given a free domain.
• The idea above also applies to newsletters. To ensure that your subscribers will actually open and read your emails, you could have them answer questions about each issue. Only those who sent you correct answers would be entered in your free domain draw.

These tips are enough to keep you busy until I publish the final post in this series. It will show you how free domain name offers can be used to generate more visitor activity on your site. Remember, you won’t miss my future suggestions if you subscribe to The WebMaster Blog.

I’m finally back and resuming this series on domain name giveaways. As promised in the first part, today I’m going to offer some suggestions regarding niches to which this tactic would be appropriate.

Audiences interested in domain give aways

If you own a blog, website or forum in any of the niches below, you’re guaranteed to catch your visitors’ attention whenever you offer free domains:

• General Internet marketing
• Make money online
• Affiliate marketing
• Article marketing
• Ebook writing and selling
• Blogging
• SEO and SEM
• Web hosting
• Domains (duh!)
• Webmaster tips and resources

This should go without saying, but just in case you’re wondering, the reason why domain name giveaways are successful in such niches is the fact that their typical audience already knows the value of a good domain name. So you won’t have to educate anyone. You won’t have to explain why your visitors should care for your offer.

Audiences that may or may not be interested in free domain names

Here are niches whose typical audience isn’t always aware of the importance of domains:

• Small business
• Work-at-Home Moms/Dads
• Anime/Manga

If your site belongs to any of these categories, should you offer free domain names to your visitors? It depends on how educated they are. For instance, some small business owners don’t even realise the importance of a website for their companies. Others are partially or fully engaged in online marketing practices such as SEO and social media. If your typical visitors fall into the latter group, your domain giveaway will likely be successful. So the first step you must take is knowing your audience, really.

Subscribe to The WebMaster Blog so you don’t miss the next post in this series. It will contain some concrete examples of benefits you can obtain when you distribute free domain names.

Knowing that I really needed to get a post up that had nothing to do with my December giveaway, and actually had something to do with blogging, I went searching eZine Articles for something to put up here fast. When you are rushed for time it is an appealing idea, and I have to admit I have done it more than once. It is not hard to tell on my blogs, I follow the rules and leave all the links. Usually it is a simple task. Select an article, cut, paste, done.

It didn’t work that way today. First off, most of the articles on blogging were “How To Get Rich Blogging” articles. I don’t believe many of the authors have actually gotten rich from blogging, so I am not all that interested in whatever affiliate program they are pushing. The rest of the articles were just rehashes of the same old stuff. Anyone who has been blogging for more than a week probably knows to find a niche, write great content, and write often. If they have been blogging for a month they probably have guessed that SEO is important, (even if they don’t know what that is, or if like me, they would rather write for readers than search engines!), pictures make your posts pop (apparently pictures of scantily clad women are best, even if your post is about SEO). Then there is always the self hosted vs free hosting discussion. Go ahead and bash whatever you are not doing.

So, because I have no time, the best thing to do is waste time, I go blog hopping. Entrecard is good for this. I’ll just do a little widget surfing and maybe some blog out there will give me inspiration and help me to write the post that Diggers will Digg, Stumblers will Stumble, and the almighty Google will put in the #1 position of every search. In addition the readers of this remarkable post will click every sponsored link and buy every affiliate product, making me an overnight millionaire.

I know my standards were high and I was asking the impossible. But it is hard to be inspired by a post on “I’m sorry I haven’t been posting”. Or the, “I need original content so I will scrap this post and run it through Google translator a couple times and the resulting gibberish is sure to bring tons of readers and instant wealth” posts. And the inevitable “make money online” posts.

Of course, my favorite posts are the ones on mesotheliomia. Because when someone clicks on an ad for mesotheliomia it pays really well so even if my blog has nothing to do with mesotheliomia I will make sure that I use the word mesotheliomia lots, because using high paying keywords, like mesotheliomia, are the best way to instant riches. (Of course it might help if I knew how to spell mesotheliomia.)

So, my poor readers, still believing that any post is better than no post, I have subjected you to over 500 words of pretty useless ranting. But I know that I read somewhere that between 525 and 550 word posts are the best for SEO, keywords and instant riches, so I’ll just leave it at that!